China's rapidly growing purchasing power of luxury item make it a important market for more and more Swiss watchmakers. Recently Roger Dubis opened a new flagship store in Shanghai, the Milan of China.
Roger Dubuis CEO, Mr. Matthias Schuler, presented the opening ceremony to show they have attached great importance to the Chinese market. Some famous Chinese super stars are also invited to present the ceremony, such as Jackie Chan and Liu Yifei.
The new Roger Dubuis boutique is decorated in a a contemporary luxurious style, representing the brand's audacious design. There is a special showroom as well as the spacious retail area in the two-storied new boutique. The second floor is used as a private VIP room, distinguished by magnificent and truly intimate environment. Many imposing Roger Dubuis watches are elegantly displayed in the new boutique and attract lots of customers.
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